Labels were created to market the oranges in the 1880’s. Packinghouses
hired graphic artists to design bright and colorful labels to distinguish their
product from competing brand labels. Labels became extinct in the 1950’s
when cardboard boxes with preprinted labels replaced wooden crates.
The Anaheim Orange and Lemon Association hired Duncan
Gleason to create five brand labels: Doria, Sonia, Delicia,
Favorita and Meritoria. The women on all five are modeled
after Gleason’s wife, Dorothy. He used the money he earned
from the label designs to finance his honeymoon.